Human Capital Management in Healthcare Industry in the U.S

Definition and drivers Organizational resources usually contribute a lot towards the overall success and performance of an industry, and it therefore becomes important for experts participating within an industry to manage these resources with a lot of care. Resources within an industry can include money, technology and even human beings.Advertising We will write a custom essay sample on Human Capital Management in Healthcare Industry in the U.S specifically for you for only $16.05 $11/page Learn More It therefore important to know the general output within an industry or within organizations themselves will depend on how well leadership can manipulate and manage these results to achieve overall industry and organizational success (Schuler Jackson 1999). Human resources are definitely the most important resources to any organization since they use their skill to control all other organizational resources with the sole aim of optimizing their use for the best outcome (Breul Gardner 2004). Human capital management can be simply defined as strategically planned approaches of managing people who assist the organization/industry achieve its mission and objectives by using their skills. Human capital management will therefore constantly tackle issues which contribute to the growth and actual development of human capital within an industry. Human resource management is quite complex and therefore in the same way that organizations manage finances and other functional areas it becomes a necessity to also manage human capital (Blair 2007). Leaders in the American health industry know that ultimately the collective level of skill, talent and abilities of individuals within various organizations and the industry serve as the fulcrum of success of that industry and thus it becomes totally necessary to careful strategies on handling them. There are many drivers within the American health industry that lead experts into taking the process of h uman capital management more seriously with close to human capital 20 million individuals who are either directly or indirectly linked to the industry and consequently the absence of human capital management can be disastrous and can eventually affect the impeccable reputation that this industry has gained over time.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The need to manage human capital within the American health industry is particularly very important because of the delicate nature of the industry, which involves dealing with patients and requires that organizations constantly keep checks on human capital to ensure those serving patients are competent enough and capable of treating patients professionally (Breul Gardner 2004). For instance, an hospital may decide to blacklist a doctor due to malpractice and therefore consequently the national database of medical professionals wi ll in turn be obligated to make this known to any future prospective employers. The highly volatile medical environment is usually subjected to technological changes that make treating patients easier and efficient and therefore this often drives hospitals to organize regular seminars whereby individuals such as doctors, morticians, nurses, and technicians can get themselves at par with trends within the industry. Thus, it has become clearer and apparent that any expenses incurred in the process of training individuals within an organization is considered as an investment, it is because employees are expected to improve on the quality of output and improve the gains that the organization/industry is to realize after training. Organizations and the overall industry may be driven to strategically manage their human capital because of the need to match skill set of their workforce with various functional departments accurately therefore the need to mange human capital. Different educat ion levels and also different job descriptions therefore require human resource managers to engage in human capital management with an aim of also ensuring efficient reward systems are put in place. The future of Human Capital management With the overall situation in the American health industry constantly changing and the public demanding for better and higher quality medical treatment, it is becomes necessary to effectively manage human capital.Advertising We will write a custom essay sample on Human Capital Management in Healthcare Industry in the U.S specifically for you for only $16.05 $11/page Learn More With the use of I.T (information Technology) becoming the pivot of organizational resource management, the industry is expected to merge these technologies with enterprise resource systems to optimize the use of human resources within the organization and industry. With such systems tightly in place it will become easier for the industry to share records of human capital within the health sector with the aim of improving on the quality of medical healthcare within the United States. Players within the industry are much aware of the pressure to perform and the expectations that the public have on them and therefore it will become completely necessary to crate regular training programs that will in turn nurture and grow the competence, ability, skill and knowledge of the workforce (Swayne, Duncan Ginter 2006). Thus, the players need to undertake probably involve more training, seminars, and workshops that will aim to improve how employees working this sector carry out their day to day activities while serving patients. In summary, the future of the American health sector will be expected to be more human capital management oriented as the need to measure productivity and improve output will take centre stage. Furthermore, the need to minimize risks associated with the nature of work and tasks within the American health indust ry will demand that human capital management efforts be taken a notch higher due to the need to improve the entire health sector. Recommendations Although there no perfect human capital management system in the world it becomes quite essential that organizations and industries through various associations strive to continuously push human capital management towards perfection.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Figure 1: Elements that are normally included Human capital management The leadership within the American health industry should therefore centre their efforts towards improving talent acquisition processes, goal management systems, performance management systems, compensation management systems, learning and development systems, and lastly succession management systems within an organization. By doing so, the American health system could get an almost perfect human capital management process that will ensure that the workforce is quite happy and this will be reflected to the quality of output that will be observed in the health industry (Swayne, Duncan Ginter 2006). Employees make up human capital of an organization and have their own needs and targets which are equally important to them. It is this need and desires that they hold which often motivate their actions and influence the kind of output within their workplaces. It will as a result become necessary for leadership in the American health industry to take into account such factors while dealing with each and every employee. Because the kind of services delivered by medical professionals and health officials are quite complex and critical to the development of a nation, it hence becomes important for human capital managers to come up with systems that will be able to pinpoint areas of weaknesses together with other attributes such as goals and attempt to respond to them. The more human capital management moves from being collective in nature and becoming more individualistic then the more likely the human resource managers are to discover the queries that they may have overlooked previously because they thought they were too personal. Somehow it can be held that individual opinions and preferences of the workforce are more likely to affect the nature of their output. Abraham Maslow, a motivation guru, made it clear that sometimes individuals are inspired by more individualistic motives such as ego and actualization. It will therefore be important for leadership to identify such motives within the industry and take care of them to increase the quality of output from employees. It is also necessary that leaders within this industry to use rigorous techniques that will rediscover true talent and appropriately filter therefore selecting the most appropriate individuals into the industry. By forming various mechanisms to retain the best of human capital then the organizations will be able to smoothly afford the hustle of entering into employee replacement process and therefore save on costs and ensure smooth delivery of services enhancing the quality of health services (Baron Armstrong 2007). After acquiring the needed talent and retaining employee’s continuous training and development programmes that are in tune with the current medical environment should be organized to ensure that the levels of competency, skill and knowledge is at an all time high within the industry and organizations (Breul Gardner 2004). In addition, a more accurate compensation system that is more reflective on the nature of tasks and job description should be awarded. Also it is necessary for the management within the health industry to treat human capital with utmost professionalism by using radical and outstanding human capital management strategies that will optimize their performance and quality of output. References Baron, A. Armstrong, M. (2007). Human capital management: Achieving added value through people. London: Kogan Page Publishers. Blair, J. D. (2007). Strategic Thinking Entrepreneurial Action in the Health Care. Industry. Boston: Emerald Group Publishing. Breul, J. D. Gardner, N. W. (2004). Human Capital 2004. New York: Rowman Littlefield. Schuler. R. S. Jackson, S. (1999). Strategic human resource management. New York: Wiley-Blackwell. Swayne, L., Duncan, W. Ginter, P. (2006). Strategic management of health care organizations Edition 5. New York: Wiley-Bla ckwell. This essay on Human Capital Management in Healthcare Industry in the U.S was written and submitted by user Duncan Mccall to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here. Human Capital Management in Healthcare Industry in the U.S

China Overpopulation Research Paper Example

China Overpopulation Research Paper Example China Overpopulation Paper China Overpopulation Paper Taking into consideration Chinas robust economic growth over the last 20-25 years, there is little reservation that Chinas has had positive impacts on the economy. Because of the increase of the Gross Domestic Product (GAP), China has saved over 400 million people from definite poverty between the years 1979 to 2005 (The State Environmental Protection Administration, 2007). Despite this economic growth in arbitration and industrialization, there have arisen major concerns about the impact this economic growth and the over population has place on the environment. Over population in China have place large demands on sustainability such as water and air pollution, land degradation, and natural resources. In this assignment, the team will explore issues on environmental implications, the degradation Of land and resources, pollution, and the detrimental living conditions in China. Furthermore, we will explore possible solutions such as one-child policies, tax implementations for such violations, birth control, and birth reduction methods. Chinas overpopulation Overpopulation is understood as a situation in which the number of occupants in a specified area exceeds the ability the area can provide. China is a large population taking up roughly seven percent of the earths land mass with close to 25% of the worlds population. According to U. S. Census Bureau (201 1) China has more citizens than any other nation, China in first place with 1. 33 billion people, India second with 1. 14 billion people, and third the United States with 303 million people, (World Population Summary). Chinas legal working age to start is at around 15 years and lasts up to and about 64 years of age. Possessing a large population and a lengthy working age allows Chinas economy to capitalize on work efficiency. Chinas overpopulation is a resource to its economic gains by providing mass production at a low cost to business around the globe. Overpopulation has led china to seek different approaches when using its resources for food and water to feed its emergent population. Chinas population crisis is a situation that if not dealt with properly could lead to a serious problem affecting other nations. Issues from Chinas Overpopulation China faces a serious issue with overpopulation growth at an expedited speed. Due the extreme number factories caused by business and mass reduction it has caused serious pollution damage to the atmosphere above china and its surroundings. Another factor in the pollution problems facing China is the amount of unclean emission from various methods of transportation used by its people in day to day life. Large landfills and costal shores being used as dump sites by china and the importation of toxic from other countries has lead to serious pollution damage into the environment and the quality of air has becomes detrimental to the Pl health. Chinas alternate methods of resources for food and water hail caused damage to the earths natural resources by using an express f growing crops by using unhealthy and harmful fertilizers and pests( Using unhealthy fertilizers and pesticides along with a lack of proper c its environment has led to bad soil and bug infestations. Even with Chi efficient working class the nations overpopulation exceeds the avail resources of employment for its citizens. Lack of job availability is a lei cause to homelessness, starvation, and poverty. When a large enough amount of citizens are continuing to be denied a way to sun. vive then t element of crime becomes a factor that is added into society. Chinas population if properly regulated and sustained could be a possibility t become the worlds leading nation. Fall (2008) The ability of the Chine people to cope with overpopulation is admirable, but it is clear that the problem will block or handicap development and modernization effort decades to come. Chinas overpopulation problem is a warning to 70th developing countries that neglect family planning. Resolutions in Consideration China has very strict and enforced population control policies. There been a one child per family policy that restricts families to only one chi order to maintain the population levels. An example of a consequent following the population control policies is but not limited to a taxation to 50% of the income received by that family. Other consequences cool unemployment or denial of government support. Even with strict polio. Chinas government offers assistance at little to nothing cost to its citizen The largest assistance provided is birth control and various other contraceptives. In efforts to cut down on pollution to the environment is advancing their efforts in more economically safer methods of transportation. If china can continue to advance their efforts in pull, intro and environmental impact they can provide a healthier way of its citizens.

Bay of pigs invasion intelligence failure compared to the sucess of Research Paper

Bay of pigs invasion intelligence failure compared to the sucess of the cuban missle crisis intelligence - Research Paper Example Speculation and the lack of accurate information led to the failure of one and the reliance of accurate intelligence and proper planning led to the success of the other. Bay of Pigs Invasion Intelligence Failure Compared To the Success of the Cuban Missile Crisis Intelligence In 1961, the US attacked Fidel Castrol’s Cuba in a bid to overthrow his government. This attack was that came to be known as the Bay of Pigs Invasion, which turned out to be a complete failure. The US had used an attacking force that had received thorough training and aid that was enough to launch a successful attack anywhere (Hughes-Wilson, 2004). Instead, the military operation at the end was a disaster that completely humiliated the US government at the time. The operation also did not achieve its initial objective which was to bring down Fidel Castro and his government. On the contrary the attack only increased the Cuban’s support for their leader (Walton, 2010). The events leading to this inva sion started way back in 1960. The whole process had been well planned from the word go. On March 17 of that year, President Dwight Eisenhower started this elaborate program to get rid of the government of Cuba. The operation was a CIA project from the very beginning. The intelligence body not only provided necessary information on the invasion details, it also recruited and armed Cuban exiles who would carry out the attack. President John F. Kennedy is the one who authorized the failed attempt to oust Castro and his government. Taking a beachhead, establishing a government and gaining US recognition was all part of the plan (Jones, 2008). Some of the reasons associated with the failure of the Bay of Pigs invasion include: the inability of the US forces to defeat the Cuban air force, the overestimation made by the CIA about the willingness of Cubans to support an armed invasion on their government and the selection of an unfit landing site. Before this invasion the CIA, which the Ei senhower had entrusted with the responsibility of removing Castro from power, had tried many other options to get rid of the president. There were attempts made to poison him, there was support of anticommunist groups in Cuba, and radio broadcasts against the Castro regime were aired to Cuba from Florida. There were even some reports that the CIA made contact with the mafia so that they could work together to get rid of Castro. However, none of these tactics worked, but the CIA was not done yet. They planned and executed the invasion of the Bay of Pigs, but even this adverse action failed (Walton, 2010). The invasion was organized with only 1,297 troops that comprised mostly of Cuban rebels who were not in any position to lead an attack against a formidable military. Within two days, the invasion of the US had been quelled by Castro’s forces and several rebels rounded up. The failure of the CIA during the invasion of Bay of Pigs can be contrasted with the success in which the Cuban Missile crisis was handled. This was another crisis that ha the potential to go awry had the intelligence not been accurate. In fact, a few weeks before the crisis, the Special National Intelligence Estimate (SNIE), which was a branch of the CIA, predicted wrongly that the USSR would not place missiles on Cuban soil (Hughes-Wilson, 2004). However, the intelligence gathered after that was enough for the US to plan and identify the missiles before they could be launched. The CIA also gathered enough

Human Resources Question Paper Essay Example | Topics and Well Written Essays - 500 words

Human Resources Question Paper - Essay Example Therefore, acquiring and training the personnel is the most important aspect in being able to balance the company’s goals and compete with others. This is so, because when you appoint someone to a given position you require from him to posses particular education and work background, so that he can contribute for the developing for the company. So selecting the appropriate candidates is essential for company’s growth and competitiveness. Cohen (1991) states that by raising the corporate training employees are more predisposed to seek self-initiative and demand from their managers broader possibilities in their work liberties. Consequently, employees who have greater freedom to maneuver in their work can bring brighter ideas within the company and aid to its competitiveness. The preparation or training will provide the employees with specific internal competences about the position they hold and the work specificities. So combining the initial training with the already proven previous work experiences, the employee will be able to exceed in his work and instigate towards excellence. The training equips workers to carry out their duties and engage in personal development as well as company’s growth. Therefore, when one strives to grow in his positions, he will come up with clear and innovative ideas to guarantee the higher position. In my opinion, compensating human resources will contribute the least, because when individuals are looking for a career to grow, the amount of salary received is not the moving element. They know that they will be remunerated each month, so unless they are sales representatives and have a target to meet, they will not contribute to the competitive aspirations of the managers. Bonuses and other monetary stimulations are effective to a degree, they can stimulate the employees to come up with new ideas and to engage in the work processes more actively. However, if they do not hold personal

2. If God exists, is murder immoral Can those who do not believe in Essay

2. If God exists, is murder immoral Can those who do not believe in God be highly moral people Can people who practice different religions agree about how to resolve a moral disagreement - Essay Example In particular, assuming that â€Å"the highest perfection of any thinking being lies in careful and constant pursuit of true happiness,† Leibniz recognized God as the guarantor of harmony throughout the world (XXI, 51). In fact, his work provides an opportunity to see that great thinkers retained contacts with religion, which was also reflected in their ideas about the moral and ethical aspects of human life. For this reason, it is of great interest to explore the question of whether belief in the existence of God is the only argument in favor of the idea of ​​the immorality of murder. In other words, the question is whether people who deny the existence of God and who are called atheists can be highly moral people. In addition, it makes sense to consider whether people who practice different religions are able to agree about how to resolve a moral disagreement. This paper is based on the idea that belief in the existence of God is not the only argument in favor of the idea of ​​the immorality of murder and other moral principles. Moreover, the paper argues the idea according to which people of different religions can come to a moral agreement based on the general moral principles that despite the differences are present in almost all religions. In order to answer the first question, it is necessary to analyze the phenomenon of morality. Morality is a set of universal principles that govern human life, distinguishing between good and bad deeds. Thus being a set of universal principles morality differentiates between good and evil. The good manifests itself in acts that bring good (or benefit) for humans, in turn, the evil shows itself in actions and activities that bring physical or psychological pain and suffering to people. It makes sense to analyze the views of those who argue that the belief in the

Assessing The Strategy Of Blue Ocean Commerce Essay

Assessing The Strategy Of Blue Ocean Commerce Essay The market set is divided into two categories which are called oceans: Blue Oceans and red oceans. Red oceans are the known market space as it exists today, with all the various industries. Competitive rules are defined and barriers are clear and accepted. Competition exists among players to gain a bigger share; the more players are on the market, the fewer prospects for profit and growth is existent. Cutthroat competition turns the red ocean bloody. Blue Oceans on the other hand represent the opposite they are the unknown market space with industries that are not existent today. Demand is not created by competitive rivalry, because the rules of the game are yet to be set. There is substantial opportunity for profitable growth because of the deep potential of market space that is not yet explored.  [2]   To be successful in economic performance most companies are laying the focus on competitive strategies, plenty of enthusiasm is spend on analyzing and outperforming rivals. Using the vocabulary of the authors their focus is on red ocean strategies. In the future this will not be enough to survive; in addition to swim in a red ocean companies need to create Blue Oceans.  [3]  The following image illustrates the major differences between red and Blue Oceans. Image 1: Comparison of Red Ocean with Blue Ocean strategy  [4]   Value Innovation The basis of the Blue Ocean Strategy is called Value Innovation. Competition is made irrelevant by creating value for both buyers and the company. Buyer value is created by the benefit and price that the company offers to the consumer; value to the company is created from the price and its cost structure therefore only if those two variables are aligned the strategy works. The innovation of a product/ service must create value for the market and eliminate features that are not valued by the current market. New and uncontested market space is made accessible by simultaneously differentiate and reducing costs. This strategy is contrary to common management strategies which propose that companies can either create value to customers at higher costs or create reasonable value at lower costs.  [5]  According to the authors Value Innovation is a strategy that embraces the entire system of a companys activities.  [6]  Image 2 illustrates Value Innovation. Image 2: Value Innovation  [7]   Analytical tools and framework There are three basic tools that will help companies to build a Blue Ocean Strategy. The strategy canvas The strategy canvas is a tool that helps to build a Blue Ocean Strategy. It highlights the current situation in the known market space and shows the offering level that buyers receive across several key competing factors. By illustrating these factors in a simple matrix a graphic description in form of a value curve is visible. This value curve shows a companys relative performance within its industrys factors of competition.  [8]  By illustrating the current situation of an industry the strategic focus can be shifted away from current competition to alternatives and noncustomers, a redefinition of the industry can be constructed.  [9]  Image 3 illustrates a strategy canvas with an example of an Airline. Image 3: Strategy Canvas  [10]   The four actions framework This tool uses four key questions to lead to a new value curve: Which of the factors that the industry takes for granted should be eliminated? Which factors should be reduced well below the industrys standard? Which factors should be raised well above the industrys standard? Which factors should be created that the industry has never offered?  [11]   The first two questions give an insight in how to reduce the cost structure in comparison to other players in the industry. Question 3 and 4 give insight into how to lift buyer value and create new demand.  [12]   The eliminate-reduce-raise-create-grid This tool is supplementary to the four actions framework. It gives companies the possibility to act on all four questions answered before to create new value. The four factors of what to eliminate, reduce, raise and create are put in a matrix and by that scrutinize every factor the industry competes on.  [13]   Formulating Blue Oceans strategies Reconstruct market boundaries In order to break away from the competition the first principle is to reconstruct market boundaries. The challenge is to find possibilities of Blue Ocean opportunities. During performing research across various industry sectors the authors found a basic approach to remaking market boundaries, the six path framework.  [14]  This framework is applicable in all kinds of industries and all are based on looking at data from a new perspective. These are the six paths: Path 1: Look across alternative industries Path 2: Look across strategic groups within industries Path 3: Look across the chain of buyers Path 4: Look across complimentary product and service offerings Path 5: Look across functional or emotional appeal to buyers Path 6: Look across time  [15]   By analyzing each of the single paths companies will be able to get an insight into how to open up Blue Oceans by rebuilding market realities and leave behind conventional boundaries of competition.  [16]   Focus on the big pictures, not the numbers The approach to the strategic planning process is based on drawing a strategy canvas, as it is explained in the section of analytical tools and framework of this document. A structured process for developing a strategy canvas has been developed, which is called the Visualizing Strategy.  [17]  As the name implies, this process uses visual stimulation with the purpose to unlock peoples creativity. The main focus here is laid on the big picture rather than on defined numbers and operational details.  [18]   Reach beyond existing demand To achieve a maximization of the size of the Blue Ocean you are creating the focus should be laid on two things: The analysis of non-customers and finding out strong similarities of what buyers value.  [19]  This is a reversed approach to common strategies, where the focus is on customers and customer differences. The three tiers of non customers The challenge is to find out who the non-customers are and get a deep understanding of them. The authors describe three tiers of non-customers that eventually can be transformed into customers. The first tier of non-customers is closest to your market and would stay and increase their frequency of purchases if a leap in value would be offered to them. These non-customers also referred to as soon-to-be.  [20]  The second tier of non-customers is further away from your market and aware of offerings in it but has consciously voted against them. These non-customers are also referred to as refusing.  [21]  The third tier of non-customers is farthest from your market and has never considered its offerings as an option. These non customers are also referred to as unexplored.  [22]   By analyzing each of the three tiers an understanding of the non-customers can be developed to attract them into your market and expand your Blue Ocean.  [23]   Get the strategic sequence right The fourth principle of Blue Ocean Strategy focuses on the challenge to build a sustainable business model that will make profit on your Blue Ocean idea. The idea here is to use sequences and key criteria within a sequence to reduce business model risk.  [24]  Each sequence has a key question that has to be asked. If answered with no the sequence has to be reshaped. If answered with yes one can move on to the next sequence. The four sequences are: Buyer utility: Is there exceptional buyer utility in your business idea? Price: Is your price easy accessible to the mass of buyers? Cost: Can you attain your cost target to profit at your strategic price? Adoption: What are the adoption hurdles in actualizing your business idea? Are you addressing them up front?  [25]   With this sequencing as a starting point further analyzing of strategic pricing, target costing and finally the profit model is developed.  [26]   Executing Blue Ocean Strategy Overcome key organizational hurdles The challenge to execute the strategy of Blue Oceans is significant, since there are changes made from the conventional way of doing things. The authors present four common hurdles in the execution: The cognitive-, political-, motivational- and resource hurdle. Dealing with those challenges in form of hurdles with tipping point leadership is the key to make Blue Ocean Strategy happen in action.  [27]   Build execution into strategy The sixth principle of the Blue Ocean Strategy is about building commitment and trust into the strategy from the start. The focus is laid on a fair process as a key variable that distinguishes successful Blue Ocean Strategy moves from those that failed.  [28]   Case analysis In this section, we intend to describe and analize two cases of innovative companies (Virgin Galactic and Petrobras) based on the Blue Ocean theory. Virgin Galactic Description of Virgin Galactic Virgin Galactic is a company which belongs to the Virgin Group. This group was founded 1970 by Sir Richard Branson and is one of the leading brand venture capital organizations of the world. The group has created more than 300 branded companies in a variety of different industries, employs around 50,000 people and generated revenue of approx. US$ 18 billion in the year 2009.  [29]  Based on them the success of this group derives from the power of the Virgin name, Richard Bransons personal reputation; our unrivalled network of friends, contacts and partners; the Virgin management style; the way talent is empowered to flourish within the group.  [30]   The Virgin Galactic company has the aim of making private space travel available to everyone by creating the worlds first commercial spaceline.  [31]  Virgin Galactic will create, own and operate spaceships, the SpaceShipTwo. To achieve this goal the Virgin Group uses it experiences in aviation, adventure and luxury travel combining with the technology developed by Burt Rutan. The company was founded in the year 2004 and is located in New Mexico. The SpaceShipOne became the first private spaceship with high altitude-flights in the year 2004. The successor of this technology, the SpaceShipTwo, has seats for two pilots and six passengers. Every passenger has to pay US$200.000 with a deposit ofUS$20,000. At the moment 340 passengers have registered for this service.  [32]  So far 450 people have ever been to space, the goal of Virgin Galactic is to take 1,000 people to space within the first year of commercial operation.  [33]  The first commercial flight shall start in the year 2012.  [34]   The mothership of the SpaceShipTwo, the WhiteKnightTwo, will take the SpaceShipTwo to a height of about 16km and then release it. At that point the rockets of the SpaceShipTwo will boost and bring it to a height of about 100km.  [35]  There it will fly for about five minutes in which the passengers have a magnificent view at the earth and can enjoy weightlessness. Afterwards the space ship will decrease the altitude and land at its base in New Texas. The first flying tests of the WhiteKnightTwo were executed successfully and the SpaceShipTwo completed the first manned glide flight in October 2010.  [36]   At current stage the company Blue Origin which is based close to Seattle is also working on a private space ship.  [37]   Analysis of Virgin Galactic The analysis will start by discussing the Value Innovation of Virgin Galactic. So far tourism in space was available for seven specific persons who paid in average US$ 25 million for staying about 14 days at the ISS.  [38]  The clear buyer benefit of Virgin Galactic is to make this tourism available for nearly everybody who can afford paying the US$200,000 which is less than 1% of the price so far. Moreover, these space trips also add value to Virgin Galactic as it will earn US$200,000 for every passenger having already 340 on the waiting list. Virgin Galactic clearly succeeded in creating a Value Innovation. In the following the strategy canvas for Virgin Galactic will be developed to see the value curve in comparison to its competitor the stay at the ISS.  [39]   As principal factors the following was defined: price, safety, request for personal attributes and easy preparation for the trip.  [40]  As seen in image one the Virgin Galactic company enables a much more comfortable and convenient stay as the previous tourism on the ISS. This is also based on the lower requirements a person has to fulfill to be able to execute this tourism and the lower time-investment. Image 4: Strategy Canvas of Virgin Galactic  [41]   Considering the four action framework Virgin Galactic reduced the costs by eliminated the factors that a stay in space has to be combined with a long duration and cost-intensive stay at the ISS and with cost-intensive rocket starts. Furthermore, they created the factor that nearly everybody would be able (from physical requirements  [42]  ) to go to space with a low time-investment and a comparably low amount of money. They increased the convenience of space-tourisms to a very high extent. In conclusion, they managed to dramatically reduce the costs while increasing the perceived value of the passengers which are interested in some minutes of weightlessness and seeing the earth from the space. Virgin Galactic also concentrated on the so called non-customers as the total number of customers was seven so far. They identified the implicit wish of most people to go to space once. Organizational hurdles The cognitive hurdle cannot be applied as Virgin Galactic did not start in a red ocean but directly entered the Blue Ocean with the start of the company. The hurdle resources will probably be not a big burden as the first flying tests went successful, customers on the waiting list already paid close to US$7 million as deposit and Sheikh Mansour invested US$280 million in this business.  [43]  Furthermore, the Virgin Group and the state of New Mexico are supporting this business. The motivation of the employees and managers is high which is also pushed by Richard Branson personal interest in the success of this company.  [44]  The political hurdle could be implemented by making new laws for required safety standards. But already in 2004 the US congress passed a law which allows passengers to fly into space with the understanding that these vehicles might not be as safe as regular airplanes. Furthermore, the governor of New Mexico supports this company  [45]  and the Virgin group has a high political power. In conclusion all the hurdles were passed successfully by Virgin Gallactic. Build execution into strategy From the beginning Richard Branson declared the vision of this company to make private space travel year 2004. Conclusion In final conclusion, Virgin Galactic entered a Blue Ocean from the beginning. It decreased the costs and made space travel available to everyone by creating the worlds first commercial spaceline. Virgin Galactic works towards this clear vision with having the first commercial flights very likely eight years after its foundation in the previous tourism in space and increased the value of it by leveraging especially the convenience for the customers. Moreover, it went beyond known customer space by offering this service for less than 1% of the costs so far. It managed the organizational hurdles and created a strong vision from the start. Although other companies as e.g. Blue Origin try to create space tourisms this ocean is deep blue so far for Virgin Galactic. Petrobras Description of Petrobras Petrobras was established on October 3, 1953 by the president of Brazil, Getà ºlio Vargas, to undertake oil sector activities in the country. In the early 1970s, the members of the Organization of the Oil Exporting Countries (OPEC) rose the international prices substantially, triggering the so-called Oil Shock. As a result, the market was troubled and marked by uncertainty. In order to overcome the difficulties, the Brazilian government adopted economic measures in order to overcome the supply of oil. Some examples of these measures were the encouragement for use of ethanol as automotive fuel and prioritizing offshore exploration and production. With the measures, the government intended to reduce the dependency on importing a very expensive product and to create an industry to create jobs and exports. These tasks where given to Petrà ³leo Brasileiro (Petrobras) for being executed.  [46]   Producing ethanol for powering the nation 1975 marks the beginning of the production of Ethanol by Petrobras in Brazil aiming to drive the large-scale substitution of oil based vehicular fuels for biofuels. Substituting gasoline for ethanol (produced from sugarcane and manioc) led to 10 million fewer gasoline fuel cars running in Brazil, reducing the countrys dependence on imported oil.  [47]   Today Brazil is recognized as the world leader in the production of ethanol for industrial purposes, based on the most advanced agricultural technology for sugarcane cultivation in the world and to the amount of arable land available in the country. In 2010, the Brazilian ethanol produced by Petrobras was designated as one of the most advanced biofuels due to the 61% reduction of green house gas emissions.  [48]   Pioneering in deep waters In 1984 the company discovered one of the biggest reserve in deep water ever registered in the world. The Albacora field was discovered; proving the existence of giant fields nestled at great depth in Brazil. This marked the beginning in deepwater exploration for the company. By 1986 the company, which until then purchased technology, was faced with the challenge of producing oil at a depth of 400 meters. After surveying the market and finding out there was no technology available for this depth, the company decided to invest in developing new technologies. This was an extremely ambitious project, since, at the time, Petrobras had been exploring at depths of 150 meters and had plans for 1000 meters by 1990. This project turned out to be a great success and the company is currently the global leader in this area. By 2005, Petrobras sets the record of drilling depth with a sloped that reached 6915 meters beyond the bottom of the sea.  [49]   Petrobras achieves self sufficiency In 2006 Brazil became a self-sufficient country in oil and gas production. With an average of 1.9 million barrels per day, Brazil went on to exporting more oil and oil products than it imported. It was like a dream came true, only possible because of the technological efforts and dedication of the employees. Since this point, Petrobras is the most profitable company in the Brazilian economy, being recognized as the eighth biggest oil exploring company in the world.  [50]   In the upcoming years, Petrobras intends to invest in using and developing new renewable energy sources. The portfolio of new projects includes wind, solar and water energy sources and fuel hydrogen. The intention is to reduce even more the dependency on oil, delivering the necessary energy sources to Brazil in order to sustain the intended growth of the upcoming years. Analysis of Petrobas Petrobras success can be summed up in one word and that word is innovation. This company faced the challenge of turning one of the biggest countries in the Americas from a big consumer of imported oil to self sufficient in oil and gas production. This strategy was based on focusing on the big picture (producing its own oil and become an exporter of petroleum) rather than finding a temporary solution for importing oil in the 70s, when the biggest crisis of oil prices occurred. Value Innovation They broke away from the competition by reconstructing market boundaries. For each challenge they faced, they were able to create and develop the necessary technology that didnt exist in the market, becoming a leader in deepwater oil drilling. They reached beyond their existing demand by having more oil available than they need for their own consumption. They also created value to the country by reducing the amount of CO2 in 61% emitted by cars and public transportation thanks to the introduction to ethanol and biodiesel. Brazil became a more efficient country thanks to the use of their natural resources for powering the nation. By mixing ethanol with oil, Petrobras has managed to increase the value for customers by creating a reduction of oil prices  [51]  and by guaranteeing the oil supply they reduced the dependency on foreign companies. Strategy canvas We have decided to explain the differences between the two largest producers of Ethanol in the world, Brazil and U.S.A. As we have mentioned before, Petrobras is the only company responsible for the production and distribution of ethanol in Brazil. Image 5: Stragegy Canvas Petrobas  [52]   As we can see in the figure xx, Brazil is the second largest producer of Ethanol in the world (6,500 million gallons in 2009  [53]  ) behind the United States (10,900 million gallons in 2009  [54]  ). But, the total area used by Brazil for cultivating their sugar cane (3.6 million hectares  [55]  by 2006) is far less than the land used by the United States (10 million hectares  [56]  in 2006). This means that the productivity per hectare is superior in Brazil than in the United States. Another important thing to mention is that thanks to the mixture of Ethanol and oil in Brazil, green house gas reduction has been reduced considerably (89%  [57]  ), increasing the value the company gives to their customers. Organizational hurdles The hurdles are based on the theory mentioned in the first section of this project. During the oil crisis of the 70s, the company faced the challenge of completely changing the paradigm of production. In the cognitive hurdle, we can say that the employees understood completely the need of the company and were able to transform the company. In the second hurdle resources, we can say that the company successfully understood that they needed to invest a great amount of resources in RD in order to increase the efficiency of the production of ethanol and also to raise the drilling depth for oil extraction. Motivating employees on a thirty-year-old project has been an enormous challenge for the company. They have managed to succeed by achieving small goals each year, increasing the level of satisfaction and trust towards the leadership of the company. Finally, the political hurdle was managed correctly due to the implications of the transformation project, involving the government, the management and employees of the company. Build execution into strategy As we mentioned before, the strategy was clear from the beginning: Reduce the dependency of oil and turn the country into a self-sufficient country. The facts speak for themselves, the whole company aligned in order to achieve the goal and it is an example on how to implement the Blue Ocean strategy. Conclusion So, why can the strategy of Petrobras be considered a Blue Ocean strategy? First of all they focused on creating value for the country by reducing the amount of oil imported and gaining self-sufficiency. As a consequence, they were able to reduce considerably the prices of gasoline in Brazil and the dependency of external factors to develop the country. They achieved this goal by innovating in ways to reduce consumption of oil (alternative fuels like ethanol and biodiesel) and exploit the potential the country had in its coasts, regardless the technology available at the times. In the last twenty years, Petrobras has become a key player in the success of Brazil to achieve development. The upcoming years for this company look really bright, thanks to the investment they are doing on other alternative means to produce electricity (water, solar and wind), improve the efficiency of alternative fuels and by creating the necessary technology for increasing the depth for deepwater drilling for oil. Discussion In the following the degree of novelty of the Blue Ocean strategy and the general criticism about this theory will be discussed. Analyzing the degree of novelty in the Blue Ocean Strategy The book The Blue Ocean Strategy was first published in 2005 and according to the two authors based on more than 15 years of research in various dimensions of this business topic and 150 successful strategic moves spanning.  [58]   As we read above the Blue Ocean Strategy aims at creating new demand in an uncontested market space. This is done by reducing the factors of competition and offering new value to t

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Politics in America There are many important decisions made every day in this country. Most Americans do not know about half of these decisions. There is no need for the average adult to know all the decisions that happen every day because he can not be trusted to make the majority of the decisions. However, there are certain aspects of life where the average man is worthy of making decisions for himself. Economically, the average man can make educated decisions because it directly involves his immediate environment. In politics, the majority of decisions are made for the average man because he is not educated enough about national issues. The average man is not stupid. However, he doesn’t have a good enough grasp on national reality to make intelligent decisions. The average man can be trusted to make decisions that affect his personal and social existence only in specific aspects of his life. Politics today is a very complicated subject that few people outside fully comprehend it in its entirety. The average adult thinks he understand most of politics. When in fact, the average adult does not know most of what takes place in politics. Voting for amendments will affect one’s social existence, yet average adults won’t know half of what the amendment actually means before voting. If people do not watch debates for elections, or make some effort to understand what a candidate’s views are, they end up making an uneducated decision about who to vote for. Since this is the average adult, effects can be catastrophic. An unqualified candidate could be elected to office and make poorer decisions that will have a worse effect nationally. Average adults need someone to be there leader or else they fail. As much as I ... ...litics fully. Young people have not experienced enough about this world where they are to be trusted to handle a subject as complex as politics. However, economically, average adults have experienced a lot in their lives already. They know enough about their jobs or their immediate surroundings that they can be trusted to make educated decisions. Average adults can be trusted to participate in the decisions that affect their personal and social existence economically. This is one sphere of life where man has lived long enough to make decisions on his own. However, there are still other aspects of life where average adults are not ready to be trusted to make decisions. Politics will continue to be a difficult subject for people to comprehend. Decisions that affect average adult’s personal and social existence can only be allowed in certain spheres of life.

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